With the continuous deepening of my country’s reform and opening up, international exchanges are becoming more frequent, and international political, economic, cultural, sports, business, and religious activities are increasing. The packaging requirements for products are higher as the gift packaging box is, and the extended packaging is used as a supporting package. The industry is becoming more and more mature, showing a broad development space and market prospects.

　　The application products of gift packaging boxes are very rich, and the scope is extremely wide. As a country of etiquette, China has advocated "coming and not being indecent" since ancient times. The gift market alone has a huge market capacity and room for growth. According to conservative estimates, China’s annual gift consumption exceeds 60 billion yuan. With China’s accession to the WTO and the success of its Olympic bid and the improvement of people’s living standards, the gift market will maintain a stable and rapid growth for a long period of time. It can be seen that the gift box market has a very broad space.

　　Art gift packaging boxes are to a large extent promoted and beautified products with their exquisite shapes and decorations, and improve the competitiveness of products. It is one of the important means to transform products into commodities. It has become the product and consumer, selling and buying. An important link between each other.

　　Gift box printing is a kind of art, and it is the perfect embodiment of commodity value. Especially in today's rapid development of knowledge economy and information science, national culture, regional culture, Chinese and Western cultures blend and collide. Gift paper printing represents more than beauty. The multiple functions of beautiful art works, which are close to the market, cater to the market, guide consumption, and satisfy people's material needs for commodity packaging and spiritual enjoyment, are becoming increasingly prominent.