To play a promotional role in gift packaging design, it must first attract consumers' attention, because only products that attract consumers' attention can be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and each characteristic material can make the packaging appear eye-catching, so that consumers will have a strong interest when they see it. The peculiar and novel shape can attract consumers' attention. For example, the shape of wine bottles is generally cylindrical. Some wine bottles are designed to imitate the shape and are designed into complex anchor shapes or human shapes. In a batch of cylindrical and rectangular wine bottles, they will appear very prominent and beautiful.
The beauty of color is the easiest thing for people to feel. Some market scholars even think that color is the first factor in determining sales. They have found in long-term market research that some colors are used as gift boxes for products, which can make the product surprisingly bad. Pin, gray is one of them. They believe that this is because gray is difficult to make people's heartbeat, and naturally it is difficult to produce the urge to buy. They proposed that red, blue, white, and black are the four major sales colors, which they found when making red, blue, white, black, green, orange, yellow, and brown images and comparing them. Take red as an example. It has the largest number of images, and it is the image that has the strongest relationship with life, such as the sun, fire, and blood. Therefore, red is the easiest to excite people. Blue, white, and black are also closely related to the sun, which always hangs above the blue sky. When the sun goes down, the sky is dark. When the sun rises again at dawn, the sky in the east becomes white. These four colors are important colors that govern our daily life. They can trigger consumers when they are used as sales colors. There is a certain degree of rationality in this analysis. Patterns work in combination with colors. The carton packaging of the "Snow Lotus" brand cashmere sweater is soft light green, and the box has a protruding white snow lotus pattern, which is very elegant and eye-catching.
Outside the bottle of "West Han Dynasty Ancient Wine", there is a brand with an antique black pattern on the red background, and the box has four strong and solemn black seal scripts "West Han Dynasty Ancient Wine" on the withered yellow background, like an old man telling. The story of a long time, in a row of colorful wine bottles, its unique style is very eye-catching.
Generally speaking, the pattern of the gift box should mainly set off the brand trademark, and fully display the characteristics of the brand trademark, so that consumers can immediately recognize the products of a certain factory from the phonetic symbols and the overall packaging patterns, especially brand-name products and brand-name shops. , The eye-catching trademark on the packaging can immediately play a role in attracting consumers. The changes in packaging materials have also attracted people’s attention. The porcelain gifts exported from Shandong are ingeniously packaged with corn husks into portable boxes, which not only makes full use of the rural surplus labor, but also makes a large number of local cheap materials become folk characteristics. The packaging of handicrafts with elegant texture is more artistic than ordinary carton packaging.